Sleek photography and product-focused social content elevate Foster Grant's affordable eyewear to cutting edge style worth envying.
Bright colors and playful headlines reinvigorate a brand who's drug store sunglasses bring affordable style to the masses. A blend of digitally-rendered graphics, textural surfaces and transportive backgrounds unleashed limitless possibilities for product photography to tell a more elevated brand story than ever before.
Creative Director: Neal Hughlett
Copywriters: Ali Coates, Dan Lemaux
Junior Art Director: Elisabeth Bowerman