Samuel Adams was no longer relevant to the craft beer movement they created. Or the people that drink it. Merging their passion for beer with their drinkers' passions in life, we laid the foundation for a new brand platform.
This spot aimed to set the tone for a new way forward at Sam Adams. One that raised a glass to their audience's revolutionary mindsets, boldly original identities, and passionate pursuits as values that reflect their own.
Creative Directors: Travis Robertson, Greg Almeida
Copywriter: Ali Coates
Director: Matthäus Bussmann, Serial Pictures
Editor: Hank Corwin, Lost Planet