Women are having a moment. These ads created for the Annual Women's Leadership Forum presented by the Ad Club of Boston celebrate the women in advertising making their voices heard.
The 2018 Women's Leadership Forum presented by the Ad Club in Boston took place at the height of the #MeToo movement in advertising. To acknowledge this moment in history, we collected stories from real women in the industry. We were overwhelmed by the outpouring of responses. Through this ad, we turned the quotes from the voices holding these women back into a positive, guiding statement of unity for the road ahead. It was an incredibly humbling and eye-opening experience to create.
The 2017 Women's Leadership Forum presented by the Ad Club in Boston was themed around stories. This piece of poetry written by Ali Coates was representative of the tenacity in the air and the growing women's rights movement approaching the 2017 election.
Creative Directors: Travis Robertston, Greg Almeida
Copywriter: Ali Coates